A quiz to determine whether common traits are hereditary or influenced by environment.
This interactive game supported a BBC series about twin studies.
We recreated factual elements of the series in a play environment, allowing learners to indicate how heritable they think different character traits are. These decisions are stored in a database, which can be used by academics to measure public perception, as well as provide a comparison for learners.
In addition we created two animations which explain the principles of inherited genetic traits as well as the theory behind twin studies in a way which can be easily grasped.
The Open University / BBC
> 18,000 responses so far
Mobile, Tablet, Desktop